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Monday, June 19 05:27 PM
Darien Dash: Race for Cash
Darien is preparing to launch "Places of Color". Sounds more like a smarmy romance novel by Terry McMillan than a co-branded ISP play involving AOL. The site currently consists of the ubiquitous Flash intro -straight from a Macromedia tutorial- and a grating sound track guiding us through uninspired visuals. The press for this deal sounds great: AOL working with a company called Digital Mafia, to bring poor black people Internet service at $19.95 when many ISPs are giving away service for free!

Why did AOL do this deal thru its stepchild CompuServe division? CompuServe builds the co-branded ISP's with partner companies to avoid diluting the main AOL 5.0 brand. Then, through the fine print of the deal, they aggressively cannibalize users from those co-branded deals by marketing AOL 5.0 to them though various sized banner ads. The companies in the co-branded deal are stuck with all the marketing costs of the venture including the cost of pressing the CD's for access to the service for an infrastructure that AOL already has in place.

With the stock price in the toilet; hovering around $1, DME is listed on the OTB. Ooops, I mean the OTC Bulletin Board. That's over the counter stocks, whose prices are updated by an old man on a huge chalkboard in a smoke-filled backroom. AOL picked up 1,250,000 of these on the cheap for a "minority investment" in DME. We picked up a few at our local Optimo.

Like the Sporty Theive$ say, "Game is something we got a lot of," and Darien is the ultimate PR man. He portrays his company as a cutting edge development firm, when in truth, he hasn't been able to keep one major client. He doesn't even have the contract for his brother's company Roc-A-Fella Records. Digital Mafia's fine work can be seen in such sites as HBO home Video (http://www.hbohomevideo.com). The list of clients Darien has lost over the years is quite impressive: Bad Boy Entertainment, MSBET, HBO, Motown, LaFace, and Stress Magazine (not that they had any money anyway). Hopefully, he can keep things afloat with funds from Roc-A-Blok records. I'm sure a "Ski" album is just what everyone is waiting for.

Darien is a well-meaning man, but he runs his new media company like a record label. Delaying web sites like album releases. Yelling at employees like herbs for making mistakes. Charming all the female employees while minimizing their actual authority. Not paying employees for their work. Cock-blocking male employees and overriding their authority. (Exit: Mark Ferguson, president, who just wanted to run a tight ship and actually make money). Looks like Darien graduated from Puff Daddy's School Of Management.

One mitigating factor is that he still has his sister Stacy Dash's website, and people will take meetings with him in hopes that they might score with her.




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Related Past Articles:

> Places Of Color Is Even Duller.

> Digital Don Darien Dash Burns Through Staff and Cash

> DME = (Digital / Dash - Staff)

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Name:
Scared Ass Rabbit Clout: none
Company:
Anonymous Post  

don't care WHO made this site. But whoever did, tell me this -- Didn't
Salon & The Onion do it a loooooooong time ago? (circa 1997)

once again. you're a day late & a dollar short.

[this post is anonymous and has no clout.]
Name:
x Clout: 200
Company:
tnt  

lol@ he still has his sister Stacy Dash's website, and people will take meetings with him in hopes that they might score with her. HOW CAN I BE DOWN?
Name:
x Clout: 200
Company:
tnt  

but the DASH's r all about the $$$$. why give something to someone for free if peeps are willing to pay for it
Name:
wtf Clout: 24
Company:
wtf inc  

DME makes those sites that make people go
WHAT THE FUCK
Name:
mdfkr Clout: 14
Company:
mdfkr  

yo x. I hear you for real for real on that stac access strategy. her site's kinda whack though. damn. yo, who th efuck is darien dash anyway. he sounds like some kind of rogue unit or something.
Name:
mdfkr Clout: 14
Company:
mdfkr  

yeah i really really hear you there. thats teh truth all right. I wonder f aol will give me money to do something. I could use some cash to pay off some bills you know, just regular shit. I owe so much money. man, Im really scared.
Name:
mdfkr Clout: 14
Company:
mdfkr  

have you guys seen that video where dalvin degrtate has that cool jacket on and he's playing drums fast? HE's really good at that type of shit. Do you think he needs help carrying those drums from televisions to television just so you and I can watch him at the same time? DO you think he's an angel and uses others just like him to do that. Every time he eats food he thinks about the first time he played drums. He had a tummy ache after that. Everytime.
Name:
otherwise Clout: 1
Company:
cineplicity  

Money has always been made on the backs of those the psuedo-aristocracy claim to support. Mr. Dash would be better served to educate his people on of the power of the Internet as opposed to selling it to them. But that is just too much to ask when your daily schedule is filled with " 10:45 am - BIG PIMP'IN
1:15 - BALL A WHILE ...
Name:
x Clout: 200
Company:
tnt  

NEWS FLASH!!!!!

Darrien just cut his staff yet once again! My boy just got fired from PLACES OF COLOR
Name:
andy platnum Clout: 5
Company:
ubo.net  

check out http://www.soulpurpose.com
Name:
Scared Ass Rabbit Clout: none
Company:
Anonymous Post  

I just lost my mailroom position spending too much time in here. will anyone hire me at Soul Purpose?

[this post is anonymous and has no clout.]
Name:
Tanya Gregory Clout: 6
Company:
Women.com  

WOAH, WOAH, WOAH, I know this is not the same Andy Platinum that ripped this very site in Soul Purpose's sorry ass newletter yestersay is it?

First off, I thought your little attempt to rip the very site your posting on every board, in fact, was childish and shows the total wackness of the site you run over at that trainwreck you call UBO. Secondly, arent you guilty of the same hating that you accuse this site of doing, by attacking something fresh, fun, and more innovative than any thing you and your hacks have come up with in ages?

The biggest joke, is when you said that these people were wasting investors money. Let me ask you this, how much of that $50 million has UBO's wasted? like $49 million on bullshit like LUKEWORLD and Heather Hunter.com? And why is it that UBO needs so many employees to produce that garbage? When since reports on Marie Claire and Prada considered responsible reporting on urban news? Really dude, you need to get a grip and worry about what your doing, and not how everyone else is outshining you, because that's a given.

To the folks here at Urban Expose, keep giving us the news this industry needs. I think it's fun, and flashy, and cats are open. Real open, not only in the urban space. Don't worry about Andy Platinum, he and the broke ass detectives he hired can't find there way out of a paper bag, or their new jobs when that piece of crap UBO fails.
Name:
Scared Ass Rabbit Clout: none
Company:
Anonymous Post  

the above obviously personal

[this post is anonymous and has no clout.]
Name:
mdfkr Clout: 14
Company:
mdfkr  

I dont know about you al, but I likes my pancakes cold and my jaegermeister PIPING HOT!! Yes Sir!!!!! Bring it on, McGuillicutty. It's time to hit up those bun wraps!
Name:
Scared Ass Rabbit Clout: none
Company:
Anonymous Post  

hmmmm I was thinking about it and
which confused-grew up in the suburb-discovered hip hop in college-culture robber-ebonic101 graduate WHITE BOY (or oreo) is the one who started this shit and continues to fuel it

A) John Shecter
B) Adam Matthews
C) Ronin Ro
D) Stretch Armstrong
E) Toure
F) David Crowley
G) Danny Hoch

you know this is some punk ass white boy behind this. who else has time for this shit and secretly wants to rule the world. so comon dude--just come out of the closet. we wont hate you because you have a billy idol shirt hidden in your closet........this is the eminem era

[this post is anonymous and has no clout.]
Name:
x Clout: 200
Company:
tnt  

will places of color launch on time? due to there r like three people working there now since he fired the staff yesterday?
Name:
Scared Ass Rabbit Clout: none
Company:
Anonymous Post  

Darrien Dash/Places of Color? What a Fuckin Joke. How is he going to get up a site with almost no one working there. My girl who was canned from Places of Color a few months ago told me that Darrien is all about what Darrien wants. He is like some kid in a candy store when he sees all the money he could make from a website business. To bad the brotha doesn't know how to run a business or maybe he would have more hit selling artist.

[this post is anonymous and has no clout.]
Name:
Mocha Clout: 4
Company:
The Mocha Pages  

ON POINT!!!!
I'm sure there was alot of intellectual business talk that most heads won't get (even though they should if they want to make it). PLUS your comments were hilarious. Darien Dash is Done!
Name:
Scared Ass Rabbit Clout: none
Company:
Anonymous Post  

i want to make love to Tanya Gregory. she sounds like a real ride or die type i could definately use some of that. the way she just diss the shit out of james andrews...err andy platinum makes me kinda hot. we could spend a quiet evening together and then later on bang like 2 sex crazed wilder beast screaming obscenities about james... err andy and what not. I want that. if this sounds cool let me know. i will make contact with you:-P

[this post is anonymous and has no clout.]
Name:
Stephen Gilliard Clout: 7
Company:
Netslaves  

The rules don't change for anyone. Boo.com ran like high level dope dealers and their ass is gone.

You want to bring record company style to the web? Please. That's a failed paradigm all the way.

If this guy wants to run his business into the freaking ground, fine. But not paying employees?

Losing your BROTHER'S account? Your BROTHER'S? Wow.

Low-rent dotcom crap.
Name:
ayon Clout: 0
Company:
ubo.net  


Hairweb.com is gonna be ILL! Keep ya eyes on it!Do NOT Let Columbine Happen Again:
SUPPORT http://www.shine365.com
Email Pa Siempre en http://www.LatinFlava.com
Daily Dose of Bochinche, right here:
http://www.LatinFlava.com
If your were not in the race for cash too you would not have made this site
Name:
lyndon Clout: 45
Company:
talk.com  

look at andy james platnum tryin to promote his sites on this one-- because this is a UBO site? thats why dash and them beat him up and 360 are gon come to the office to talk to him. i would not want to be andy james now especially since sumone post a mesage saying andy james platnum bootleggd nas album

hyun kim iz tha 1 writin thiz shitt.
Name:
lyndon Clout: 4
Company:
talk.com  

Andy Jamez, I will write under my real name next time (Tinkerbell). And my sharing will begin once again on Monday-UBO week. When I share about you and Emma cow ass and others. See you then!
There's a whole lot of sharing to be done.

Tinka Tinka AWAY!!
I don't hate I share!
Name:
uknowwhatimsayin Clout: 4
Company:
 

An Open Letter to Mr. Dash,

Dear Mr. Dash,

I had a lot of respect for you until that deal you struck with AOL. You've created a crime far worst then anything I've ever seen against the online "urban" market. The thought that you would team up with the prick at AOL, steve case, to offer affordable ISP at 19.95 to a consumer base that's in desperate need of getting on-line.

What you need to do, is use that cash flow from AOL and launch a campaign that would educate folks on how to hook-up with one of those free services.

I for one will do everything in my power to expose this bullshit "A Place of Color" for what it is -- A front for AOL.

 
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